If you are in need of a new pair of glasses, sunglasses, or safety eyewear, Swift Optical is your best choice. We provide excellent eye care in St. Lawrence County, including Canton, Potsdam, and Massena. Our friendly staff was hand-picked by our optometrist to provide you with outstanding service and the best eye care possible. All aspects of Swift Optical are designed to provide you with a high quality, comfortable experience that encourages you to take an active part in managing the health care of your eyes.

If you are in need of a new pair of glasses, sunglasses, or safety eyewear, Swift Optical is your best choice.

Eyewear Brands That We Carry

As the only retail eyewear store in Massena, we are happy to provide our clients with an optical boutique containing designer and best-selling brands that can give you the exact look you want while they complement your lifestyle.

    • Ray-Bans
    • Armani Exchange
    • Emporio Armani
    • Giorgio Armani
    • Sketchers
    • Candies
    • Wiley X
    • Puma
    • Vera Wang
    • BCBG
    • Harley Davidson
    • Guess
    • Public Eyeworks (exclusive collection)
    • Image Cafe (exclusive collection)
    • Iconik Eyewear (exclusive collection)
    • Champion
    • Valentino
    • Gucci
    • Fendi

We also carry a line of premium Swift frames as part of our exclusive White Label collection.  Please ask your optometrist for further details.

Your Swift Optical Eye Doctor

Your Swift Optical eye doctor is equipped with the latest, state-of-the-art technology with which to offer the best optometry care possible for your entire family. We take a proactive approach to family eye health and provide everything you need to assure excellent eye care.

Glasses to fit the shape of your face

Our staff is specially trained to help each client select the frames that are most flattering to his or her face shape. The glasses provided by Swift Optical are high quality designs that are intended to fit well and that are most flattering. The shape of the face can help determine which of our frames best enhance one's appearance. For instance, clients with round faces tend to look best in frames that are either rectangular or square. They are advised to avoid rimless frames, small or round frames, as these styles accentuate the round shape of the face. Whatever shape your face is, we have the right glasses.

Schedule an appointment

If you live in St. Lawrence County, Canton, Potsdam, or Massena, please schedule an appointment with your Swift Optical optometrist today at (315) 276-3335. One of our friendly assistants will be happy to help you. We are conveniently located in Massena at 351 East Orvis Street, and look forward to providing you with the best optometry services you have ever experienced.

Contact Us

We look forward to hearing from you.

Hours of Operation

Our Regular Schedule

Swift Optical Massena




10:00 am-8:00 pm


10:00 am-6:00 pm


10:00 am-8:00 pm


10:00 am-6:00 pm


10:00 am-2:00 pm




Find us on the map

  • "I have depended on Lorraine to keep me 'seeing' great and 'looking' great for years! So I am happy that at Swift I can continue to get the best of service and the best of quality. Their new stop has kicky styles too. Check them out!"
    Marcella L.

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